The White Gown opened its doors in September 2006 in Dumbo, Brooklyn. Our current location in Midtown Manhattan has been our home since September of 2013.


We are a full service bridal boutique specialized in personal attention. Your time in our comfortable, spacious dressing rooms is curated and tailored to your personal style: simple and elegant, sophisticated and glamorous or somewhere in between! Our store gives you the perfect intimate setting to search for your gown. Our experienced and dedicated bridal stylists will collaborate closely with you, providing a knowledgeable footing to make what you have in mind a reality. In addition to our beautiful collection of gowns in various fabrics, silhouettes, and styles from the greatest names in bridal design, we have an extensive selection of accessories to add the finishing touches to your bridal wardrobe. Our special day is anytime you visit.