intimate & personal



boutique selection


Located in New York City,

The White Gown is a private bridal boutique specializing in personal service.


Your time in one of our comfortable and spacious dressing rooms is carefully curated and tailored to your personal style: whether simple and elegant, sophisticated and glamorous, or something in between.

Our experienced and dedicated bridal stylists will collaborate closely with you, providing a knowledgeable footing to to make what you have in mind a reality.

In addition to our beautiful collection of gowns in various fabrics, silhouettes, and styles from the greatest names in bridal design, we have an extensive selection of accessories to add the finishing touches to your bridal wardrobe.

Our special day is anytime you visit.

As Seen on The Knot


(212) 922-9310



3 E 44th Street
between 5th & Madison
5th Floor

NYC, NY 10017 (MAP)



Tuesday 10.00 – 7.30p

Wednesday 10.00 7.30p

Thursday 12.00p  7.30p

Friday 10.00 5.00p

Saturday 10.00  5.00p

Sunday 10.00  5.00p


Designer Selection


Book online


Once your appointment has been confirmed it is yours. We are very respectful of our clients' time at The White Gown.

We only ask that you please let us know within 24-48 hours if you cannot make your appointment.


Upcoming Events:

Next Trunk Show:

April 22nd - 24th ~ Pronovias 2016 Collection


May 13th - 15th: Blush by Hayley Paige

May 20th - 22nd: WToo

June 3rd - 5th: Theia